I've been fortunate to spend the past ten years working on a diverse set of brands in digital agencies, startups and corporates.

I found that in a fast-paced digital world, it's easy for marketers to slip into 'autopilot' where we churn out work without asking 'What's the point of this?'

I like to challenge myself and the people I work with to ask the hard questions and 'create with purpose'. 

*Please note: I'm the writer, project owner and conceptual creative on the work here but not the designer or videographer.*